Really practical advice from someone who has been there and done it! Soskin’s deep experience of what works and what doesn’t work for internet businesses shines through on every page. A fascinating read with hugely valuable insights for e-entrepreneurs.

Adrian Beecroft – Founder, former Chief Investment Officer and Senior Managing Partner, Apax Partners.

The best book for any budding internet entrepreneur.

Amar Bhide – previously the Laurence D. Glaubinger Professor of Business at Columbia University and author of “The Venturesome Economy”

Real words of wisdom from someone who can explain both the ‘forest and the trees’ based on experience. ‘Net Profit’ offers priceless advice not just for digital entrepreneurs but also for any executive or professional with an interest in the digital economy.

Dan Bricklin – Co-creator of VisiCalc, the pioneering electronic spreadsheet, and author of Bricklin on Technology

David Soskin combines the insightful mind of a top consultant, the hardened vision of a serial entrepreneur, and the practicality of a successful businessman. Read this book!

Robin Buchanan – Adviser/Board member of multiple companies, previously the Dean and President of London Business School and also the UK Senior Partner of Bain & Company, the leading global consulting firm

I wish this book had been written ten years ago when I first entered the e-commerce industry.

Glenn Fogel – EVP – Corporate Development and International, Priceline.com

This book has been written by an experienced entrepreneur who has built a highly successful online business. He understands the challenges first hand, and gives readers invaluable advice about how they too can make it big in the digital world.

Luke Johnson, Chairman Risk Capital partners and Financial Times columnist

A readable, up-to-date and highly practical guide to running a successful e-business.

John Quelch – Lincoln Filene Professor of Business Administration, Harvard Business School

Soskin is something of a godfather to Britain’s digital economy. So Net Profit is an essential read for anyone looking to start or improve their internet offerings.

Ian Wallis – Editor, Growing Business Magazine