Online business can be a goldmine – or a minefield. David Soskin, former CEO of Cheapflights and Chairman of mySupermarket.co.uk, has faced all the problems thrown up by building a business on the Internet, and solved them. Here, he shows you how to:
- Convert a brilliant idea into something that actually pays
- Get the funding you need to expand
- Build a great team of staff and advisers
- Keep the cash flowing
- Go global!
Net Profit provides much needed inspiration and reassurance for would–be start ups and established businesses who want to do more online.